Disciplines
Visual Identity Design
Category
Food & Beverage
Tools
Adobe Photoshop, Illustrator
VULCRA is a bold hot sauce brand inspired by timeless stories and fierce flavors, delivering intense heat with a fearless edge. Made for heat lovers, it turns spice into a shared experience where challenge, camaraderie, and celebration come together. From dinner tables to live events, VULCRA sparks moments that connect people.
As the designer of VULCRA’s visual identity, I developed a symbol that unites the strength and mythology of a horned bull with the bold form of the letter V, using negative space to shape a flame rising from its center symbolizing inner heat, transformation, and the soul of the brand.