Puffel.co is a playful and thoughtful brand that delivers healthy, wholesome meals for modern pet parents who see their dogs as family. The brand combines smart nutrition, comfort driven design, and a fun-loving spirit to create products that keep tails wagging and hearts full. At Puffel.co, they believe pets deserve more than just the basics they deserve better, with fluff.

Puffel.co

Desciplines

Category

Visual Identity

Packaging Design

Pet Food

Tools

Adobe Photoshop, Illustrator

The Puffel.co logo blends a dog’s paw print with a hidden nose, symbolizing the deep bond between pets and their humans. The paw represents care, loyalty, and companionship, while the nose conveys curiosity and trust highlighting a dog’s instinct to seek out nourishing, thoughtfully chosen food from those they love.

The objective of the packaging design was to strike a thoughtful balance between transparency and visual appeal. By incorporating bold flavor differentiation, a paw-shaped window for product visibility, and clean, approachable typography, the design aims to stand out on retail shelves. The use of engaging yet clear design elements ensures the packaging resonates with today’s discerning dog owners, who prioritize both quality and brand authenticity. This shelf ready solution not only attracts attention but also reinforces trust by highlighting key product attributes in a modern, cohesive, and compelling visual presentation tailored to the pet care market.

Packaging Design